The Division of the Terminal Distribution Regions for Fresh Food E-commerce Based on the Complex Networks

摘要

The rapid development of fresh food e-commerce provides an effective solution for increasing farmers’ income, meeting consumers’ needs and reducing the loss of fresh food circulation. As the key link of fresh food e-commerce logistics, the distribution is of great significance to improve consumer satisfaction and reducing the operating cost of e-commerce enterprises. This article divides the distribution regions of fresh food e-commerce through the LinkRank community detection algorithm based on the complex networks, explores and constructs a method of the division of the terminal distribution regions for fresh food e-commerce logistics by using simulated annealing algorithm to optimizes the network modularity, and verified the effectiveness of the method by analysing the case of Jingkou District of Zhenjiang City. Hope to offer a reference for fresh food e-commerce to construct the logistics distribution system suitably.