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E-commerce and Commodity Fetishism Violence in New Media Marketing

机译:新媒体营销中的电子商务和商品拜物教暴力

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With e-commerce advertising messages have a high reach and visibility, with the new technologies of mobile connectivity that is able to permanently track and monitor consumers and automatically observe patterns of consumed commodities it becomes easy to manipulate the consumers into psychographic commodity fetishism that will tackle individual taste and aspiration according to pre-collected profiles. It intoxicates and transforms signification into banality that renders all images to pornography-like similes. This will lead to the production of images of violence, images that violate the individual's privacy through influences, monitoring and surveillance, through panoptical shadowing of direct and indirect control that will manipulates consumption habits and political aspirations.
机译:借助电子商务广告消息具有较高的覆盖范围和可见性,借助能够永久跟踪和监控消费者并自动观察所消费商品模式的移动连接新技术,可以很容易地将消费者操纵成心理商品拜物教,从而解决该问题。根据预收集的个人资料进行个性化的品味和追求。它使人陶醉,并将意义转化为平庸,使所有图像都呈现出类似色情的明喻。这将导致暴力图像的产生,这些图像通过影响,监视和监视,通过对操纵消费习惯和政治抱负的直接和间接控制的全景遮蔽来侵犯个人隐私。

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