Investigating Influence of North Korea Threat Events on Attractiveness of South Korea for Foreign Visitors through Big Data Analysis

摘要

Although South Korea (SK) is recognized as one of the most popular destinations for global tourism, concerns occur due to the ongoing threat of North Korea (NK). To investigate its influence on the SK tourist industry, we leverage big data of inbound tourists and scale it against NK nuclear and missile test events over the past 11 years. Our analysis did not just arrive at seasonal patterns, but observed their variations depending on NK event occurrence, and made valuable implications.