The Role of Media Pedagogy in Post-Crisis Societies within a Globalized World

摘要

Although globalization as a phenomenon is perceived in everyday life as an economic process, it is strongly connected with culture, knowledge, communication and mediated information, forcing today's societies to face novel communicative challenges while trying to maintain stability. For post-crisis societies, these challenges represent a new level of complexity to overcome. Many regions in the world still face conflicts and crises and will eventually face similar situations regarding their communication, media and culture. This paper uses data from two empiric studies made in post-crisis societies (Bosnia-Herzegovina and Kosovo; studies in Santos 2010 and Shahini-Hoxhaj 2014) and analyses them through the perspective of cultural science, social systems theory, and systems thinking to answer the question: What kind of system dynamics can be helpful to generate knowledge, assuming the interactive use of media and global connection, and how can media education be an active support for the self-organization of a community in a transitional process? The societies in question are not only moving away from dictatorship, but they are also moving towards democracy, and the media as means of communication are contributing to this process. From the point of view of cultural science, the media are no longer just the producer of content for recipients. Media is the venue, the place where information, values and structures can be exchanged and discussed. Recipients and producers of information are now one and the same.