Teaching Analysis on the Advertising Design Course in the Context of 'Micro-Blog Times'

摘要

With the rapid development of information technology, mobile learning has become a new trend. Students can obtain information through WeChat with no limit on time and space, university campuses present micro learning times of "phubbing, finger group". As first-tier teachers of advertising design, in the environment of "micro-blog times", we need to explore new teaching methods, cater to the students' learning style, and seek new technology and new platform to interact with students efficiently, so as to make full use of WeChat to effective promote advertising design teaching.