Chapter 22 The Impact of Social Capital on the Knowledge Sharing Behavior Among the Community Members of a Social Network Knowledge Platform

摘要

This research has collected sample data through the social network Ask Yahoo! From the 308 effective samples, it shows that community members' attitude toward knowledge sharing certainly constitutes positive impact on the members' willingness to participate in the sharing and be loyal to the aggregative social network behavior. However, the mutual trust and common goals of the community members and their perceived social network benefits do not necessarily decide the behavioral outcomes. By taking an insight look at the behavioral traits behind people's mindset, this study aims to help understand the actual factors that influence the community members' willingness to share, so that social network operators can better run the platforms to make effective sharing mechanism and bring in tempting social network benefits.