Research on Silk Clothing Precision Marketing Mode under the Background of Big Data

摘要

In view of the old information management system function which is not perfect, it cannnot effectively classify and mine massive data. This paper uses. Net language, SQL Server 2015 database, Apriori algorithm and other technologies to build a system platform and database with perfect functions, which can complete data analysis, and achieve the purpose of precision marketing of clothing products. The system adopts B/S mode and uses MVC mode to design the system architecture. Then, based on the perspective of marketing, the factors are verified, and the precise marketing segmentation model is constructed. The operation and debugging of the system shows that the system can fully meet the needs of precision marketing, and it can effectively manage the user information of precision marketing.