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Adoption of Online Appointment Schedule Platforms -An Interview-based Case Study Series with Micrn-Enterprises

机译:在线预约时间表平台的采用-与Micrn-Enterprises的基于访谈的案例研究系列

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Based on the Technology-Organization-Environment model we propose a model for explaining the adoption of online appointment schedule platforms by micro-enterprises in order to take the specific characteristics of this organizational type into consideration of technology adoption research. Using case study interviews from seven micro-enterprises we can show that the adoption decision is mainly influenced by the attitude of the entrepreneur, support and updates, scalability, test phase, training and compatibility. In addition, we identify a fourth context of marketing factors relevant for the adoption decision and not considered by the TOE-model so far. Moreover, we discuss whether rather individual- or organizational level adoption models are appropriate to explain the adoption decision of micro-enterprises.
机译:基于技术-组织-环境模型,我们提出了一个模型来解释微型企业对在线约会计划平台的采用,以便将这种组织类型的特定特征纳入技术采用研究的考虑范围。使用来自七个微型企业的案例研究访谈,我们可以证明采用决定主要受企业家的态度,支持和更新,可伸缩性,测试阶段,培训和兼容性的影响。此外,我们确定了与采用决定相关的,至今尚未被TOE模型考虑的营销因素的第四种情况。此外,我们讨论了个人或组织级别的采用模型是否适合解释微型企业的采用决策。

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