Research on the Self-public Agenda Setting of Micro-blog in 'Outside Pressure Model'—A Case Study of 'Free Lunch'

摘要

Micro blog has importantly become "public opinion field of internet" due to its rapid development. A self-agenda setting model which is quite different from the traditional one has been formed because of its wide-public opinion—spreading characteristic. At the same time, micro blog self-agenda setting might also produce "Outside Pressure Type Agenda" and impact the government's policy agenda. This paper will first analyze the case "Free Lunch"'1'which is considered as a typical model of setting the public agenda by civil society, in order to illustrate the self-public agenda setting in the context of micro blog. Then, it will give an analysis of how the "Free Lunch" influences government decision-making combining with the characteristics of "Outside Pressure Model", in order to provide more reference material for further research.