Research on the City Soft Power and the Way to Improve—Taking Jinan City as an Example

摘要

With the accelerating development of society and economy, improving soft power, which is a systemic progress, has been emphasized by many countries sand cities. This paper briefly describes the concept of the city soft power and its factors, and taking Jinan as an example, expounds the importance of improving the soft power, then from five aspects, summed up the exist problems to improve the city soft power in Jinan, Finally it gives some countermeasures from cultivating the special city culture, transform the government functions, Promote the urban citizens overall quality, building the city brand and Strengthen city communication force.