Achieving Core Competitiveness of Branded Fashion Enterprise through Customer Relationship Management

摘要

Being a new type of management style, Customer Relationship Management (CRM) needs to combine with specific industry background and enterprise status. For branded fashion enterprises, they should take customer and customer value as the center of management idea. CRM should be applied to supply customer value information, to find out which customers could bring value to the enterprise and how to maximize the value. In this way, customer managers could build a close relationship with customers and supply professional service to them. As a result, customer loyalty and enterprise core competitiveness could be improved.