The Mechanism of Cultivating the Franchisees in McDonald's Franchising System

摘要

As a special kind of business model, franchising is mutual beneficial to both the franchisor and franchisees, and is helpful for them to get win-win results. The fast-food giant McDonald's has spread the franchising business at great speed in the world, which is largely attributed to its franchising system's successful cultivation of the franchisees. The paper analyzes the reasons for McDonald's success in terms of the selection, training and operation mechanisms for the franchisees in its franchising system, and points out its enlightenment for China's franchising enterprises.