Pros and cons of college students' own online business

摘要

With the booming development of C2C e-commerce platforms such as Taobao, and facing the employment pressure and the huge market demand, many college students have started to run on line business. College students set up online shop as a new approach for own a business, brings opportunities for contemporary college students, but at the same time, there are risks and straits. This article analyzes the advantages and disadvantages of college students' opening online shop and proposes some useful suggestions for college students to set up successful online business.