Analysis and Optimization Countermeasures on the Market Structure of Chinese Sports Industry

摘要

This paper analyses the Chinese sports industry's market scale, market concentration rate, product differentiation and barriers to entry and the conclusion shows that the organization of Chinese sports industry is still in the early’ stage of development, and most of sports enterprises are regional characteristics, small non-economic and industrial scale. The paper also regards that the Chinese sports industry is of high risk, high return, and high barriers to entry. Finally, the paper has discussed the target mode of market structure of monopolistic competition in sports industry, and proposed the relevant countermeasures for optimizing the market structure of sports industry.