Research on the Mode of Internal Communication of Enterprises in a Transformation Period

摘要

Business transformation is one of the important ways for an enterprise to seek development, and internal communication is a key factor which determines whether the enterprise will succeed in transformation. This paper redefines the meaning of enterprise transformation and divides it into several different stages: awakening and thaw stage, reconstruction and internalization stage, and integration and freezing stage. It also puts forward different communication modes at all these stages of enterprise transformation: linear communication, “four in one” communication and three-dimensional communication.