Development Policy for Tea Geographical Indication Based on DEMATEL -Taking ;Hanzhong Xianhao' as the Case

摘要

Utilizing DEMATEL model and combing a specific case,the factors affecting the development of tea geographical indication are analyzed, such as enterprise's operation model, market information, enterprise advertising and promotion, government's publicity and pilot, target market and market orientation, exploration on tour resources, tea quality, local standard, logistics system of tea, agricultural planting normality, tea processing technique, well-bred popularization. The relations between these factors and the importance of each one are analyzed, and the policy issues for the development of the tea geographical indication are explored, such as changing operation model of tea enterprise, constructing and setting up local standard, constructing government platform.