The Development Strategy Study of State-Owned Real Estate Enterprises

摘要

Last year, the Ministry of Territories issued the notice to strengthen revenue and expenditure management of the land. This year, SASAC also requested the 78 state-owned real estate enterprises that don't take real estate as their main industries to exit real estate service. Under the background of financial crisis, the influence of the country's macro-control policies, and the fierce competition in real estate market, what should the state-owned real estate companies do? This thesis focuses on how state-owned real estate enterprises use advantages, find opportunities, avoid the weaknesses and threats, as well as establish the competitive development strategies that fit their own situations to make the enterprises develop healthily and sustainedly.