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Future developing strategies of enterprise based on the study of the evolution of consumer demand

机译:基于消费者需求演变研究的企业未来发展战略

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Nowadays, only to meet escalating demand of consumers, the enterprises will endow unbeaten competitiveness. The paper, based on CS theory of the three levels of the product composition, summarizes the evolution of consumer demand into three stages: the core product consumption stage, tangible product consumption stage and additional product consumption stage. Thus it points out that, at this time, consumer demand shows emotional, personalized and experiencing characteristics. According to above consumer demand features, future developing strategies of enterprise are presented, such as ask consumers to participate in product research and development, continuously get feedbacks from consumers, improve the customer satisfaction, focus on the technology innovation, focus on the design innovation, which can grasp the trend of world's cultural and creative industry development accurately.
机译:如今,只有满足消费者不断增长的需求,企业才能拥有无与伦比的竞争力。本文基于产品构成的三个层次的CS理论,将消费者需求的演变概括为三个阶段:核心产品消费阶段,有形产品消费阶段和附加产品消费阶段。因此指出,此时的消费者需求表现出情感性,个性化和体验性特征。根据上述消费者需求特征,提出了企业未来的发展战略,例如要求消费者参与产品研发,不断获得消费者的反馈,提高消费者满意度,专注于技术创新,专注于设计创新,可以准确把握世界文化创意产业发展趋势。

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