A study on the development of experiential tourism souvenirs

摘要

With the needs of society, red tourism, in recent years, has developed rapidly. Tourism souvenirs, as an important part of the tourist commodities, have developed relatively more slowly and need our attention. Based on the market analysis of tourism souvenirs of Ranzhuang Tunnel Warfare Site in recent years, this article highlighted some ideas and approaches of developing experiential tourism souvenirs, aiming to play a reference and guidance role in the development of red tourism-related industries.