'Going-out' Strategy for Auto-Parts Enterprises in Hubei

摘要

Through 40 years' development,Hubei automotive industry has experienced four stages from industrial start,industrial formation,industrial restructuring to industrial clusters,has now become the first pillar industry in Hubei.Auto parts industry is the basis of the automotive industry,the growth of auto parts industry,is of strategic significance to enhance the competitiveness of the automotive industry.In the situation of economic globalization and global procurement,it has turned into the inevitable choice for auto parts enterprises to carry out "going out" strategy and explore new space for development.Hubei auto parts enterprises can make better use of the "two markets and two resources through the "going out" strategy,in order to avoid to be eliminated in the market competition.This paper firstly elaborates the basic content of the "going out" strategy,and later probes the background for "going out" strategy of auto parts enterprises in Hubei Province,then analyzes the requirements of "going out" strategy by the SWOT,finally raises the path for "going out" strategy and advances related countermeasures from three levels including enterprises,government and industry association.