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Data Mining Applications in Customer Churn Management

机译:客户流失管理中的数据挖掘应用

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According to the lack of a comprehensive literature review in the area of application of data mining in customer churn management, which has become a central issue in customer relationship management nowadays, this paper tackles to provide a brief review of researches in that field from two perspectives: techniques used and statistical reports. From the first point of view, a taxonomy based on the models exploited in papers is provided. The latter perspective gives insight into the trend, place and frequency of publications in the mentioned area. Also some of recent papers are summarized for the sake of interested readers. It is suggested that this paper will point out the gaps and strengths in this research issue, which might be of interest for contributors and researches and business managers respectively.
机译:鉴于数据挖掘在客户流失管理中的应用领域缺乏全面的文献综述,这已成为当今客户关系管理中的核心问题,本文试图从两个角度对这一领域的研究进行简要回顾。 :使用的技术和统计报告。从第一个角度来看,提供了一种基于论文中利用的模型的分类法。后一种观点可以洞悉上述领域出版物的趋势,位置和频率。为了使感兴趣的读者也对一些最近的论文进行了总结。建议本文指出在该研究问题上的差距和优势,这可能分别对贡献者,研究人员和业务经理感兴趣。

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