IMPACT OF E-STORE WEBSITE SUCCESS FACTORS: MULTI-GROUP ANALYSIS OF GENDER

摘要

This study tests a conceptual model that depicts the relationships between the three e-storewebsite success factors and website usage intention. This study also tests the moderating effectof gender on the relationships between the three success factors and e-store site usage intention.LISREL analysis results are presented along with managerial implications and future researchdirections.