THE ANALYSIS OF CRM MODE IN CERAMICS ENTERPRISE

摘要

The marketing mode will shift from "focus on product " to "focus on customer" in 21st century. In order to fulfill the focus, this paper provides an enterprise CRM mode that combines self-service and agent-service. With the front-end marketing mode focusing on customer, integrated with back-end MIS of the enterprise and based on CIM (computer integration manufacturing) technology, the CRM mode can provide good service in view of different kinds of customers. Thus, customer's demand can be met greatly and cost of enterprise can be reduced sharply. This mode and approach have been applied in Chongqing CHN&CHN ceramics Co LTD.