Customer Preference and Latent Needs Analysis Using Data of TV Viewing and Web Browsing

摘要

In recent years, with the needs of TV viewing change in Japan. TV viewing changes from long time to short time. In order to prevent the viewing time from decreasing as it is, the need to predict customers' taste for TV viewing is increasing. This research focuses on several types of TV viewing, i.e. real time and time shift viewing, in addition, web browsing of customers in view of television viewing is considered. We will grasp the viewing tendency of the customer and predict the TV viewing of customers.