Organizational transformation

摘要

This paper presents the application of persuasive technology to organizational change. The persuasive technology described here is the foundation of a methodology that draws on four areas of research to guide people and organizations into positive, predictable transformational experiences. It has been used in a wide variety of organizations such as the largest semi-conductor manufacturer in the world and a large fast food chain to produce faster, more predictable and more complete change than has previously been thought possible.