Research on Evaluation of Product Image Design Elements Based on Eye Movement Signal

摘要

A product design elements evaluation model was proposed, which was constructed by eye tracking experiments, using eye movement indicators such as first gaze time, gaze order, and number of times of return, to accurately and effectively analyze product model and quantify users' emotion. The purpose of sorting the product model contribution was achieved through the weight calculation of the design elements. The soymilk machine shape was used as a case to verify the rationality of the evaluation model. The results showed that the 'cup' part of the soymilk machine was the most concerned by the subjects, while the 'handle' part was the least concerned. At the same time, the further research direction of design elements evaluation in eye movement experiment and the coupling between design elements, and product modeling image were discussed at the end of the article. The further research directions and experimental design methods were clarified.