The Potential Role of Digital Nudging in the Digital Transformation of the Healthcare Industry

摘要

New information technology has led to an ongoing transformation of the healthcare industry, supporting caregivers and caretakers. In some cases, such technologies may not be used in practice as intended by those who designed or implemented them. In other cases, the full potential of such technologies in terms of guiding user behavior has not been exhausted to the fullest. This is where 'digital nudging' can help to overcome according issues. Nudging was invented in behavioral economics and aims at eliciting behavior that is beneficial for the individual, at the same time respecting the individual's own preferences and freedom of choice. Digital nudging can therefore help to guide user behavior in information systems. In this work, we investigate the potentials of this concept in hospitals. We come to the conclusion that digital nudging in hospitals can positively influence the use of technology, new value creation, the change of structures and consequently financial dimensions of digital transformation, supporting not only caregivers but also caretakers.