Development Strategies of Real Estate Agency Industry in China: Two-sided Market Perspective

摘要

Based on two-sided market theory, this paper firstly analyzes the special operation mechanism of real estate agency industry, and then investigates relevant development strategies of both firms and the whole industry combining the features of real estate agency. It is shown that it is the best choice for real estate agencies to utilize reasonable pricing structure, implement quality and differentiation strategies and to establish an information-sharing platform. In the mean time governmental regulator should carry out strict market admittance and annual examination institutions and make a policy that encouraging merger of agencies so as to create a favorable environment that enable real estate agency play a bigger role in real estate industry.