The Research on the Management of Real Estate Enterprise—Based on the Perspective of Value Chain

摘要

The value chain is the kind of analytical method and tool of enterprises on how to carry out each value activity and how to make use of the relation between the each value activity to produce the biggest enterprise value and obtain the competitive advantage. Fierce competition enforced the real estate enterprise to pay more attention to the demands of customers. Value chain which locates in maximize the value of the customer offers a new visual angel. The paper established the model of value chain and evaluation of real estate enterprise based on the value chain as a tool to analyze the questions existing in the value chain of real estate enterprise in China and put forward the idea of integrated model and optimization of value china to solve the problems.