Offering a Conceptual Model of Technology Acceptance in e-Banking Based on the Customers' Satisfaction and Trust

摘要

By facilitating the relationship with customers and increasing its speed and effectiveness, the Information Technology paves the way to improve the functions and innovations of offering services. One of the issues that is always raised when investigating a new technology is the amount of the Acceptance of that technology by users and customers. Getting highly improved in the two recent decades, electronic banking is not an exception. The Technology Acceptance Model is one of the models which has been widely used to describe the influential factors in the Acceptance of information systems and new technologies. The two factors of conceived using facility and conceived profitability have been regarded as basic factors in determining the Acceptance of various information technologies in the last two decades. In this article, while investigating the technology Acceptance model, efforts have been made to offer a combined model based on two significant factors, including customers' satisfaction and trust, as other influential factors in e-banking Acceptance.