A Comparison of the Zippo Lighter Sales between Real Outlets and Online Shop

摘要

This article makes a comparison research to the sales data of Zippo lighter between three real outlets in China and an online shop on Taobao.com. And it analyzes the sales quantities,revenues and consumption characters between the two different markets. It is showed that the online shop sales much more than real outlets but at relative lower prices. It is hoped that these analysis results will help real and online shop to do business better.