Loss-Averse Closed-Loop Supply Chain Coordination by Revenue Sharing Contract and Quantity Discount Contract

摘要

A two-echelon loss-averse closed loop supply chain coordination model was established by revenue sharing contract and quantity discount contract,which was composed of a risk-neutral manufacture and a loss-averse retailer,and the impacts of the two contracts were analyzed in the supply chain channel,which showed that the contracts could eliminate the double marginalization and risk aversion effect,and hence loss-averse closed-loop supply chain could achieve coordination. Also,the bound and rule of the contract parameters were given. Moreover,the two contracts were compared from the aspects of design and implement cost.