The Brand Derivative Products' Experience Design

摘要

In this paper, I mainly study for a special product area-Brand Derivative Products. The Brand Derivative Products is a new product area. With the arrival of the experience economy, the behaviors of the production and consumption have changed so that the emergence of the brand derivative products becomes a necessity, also hidden a huge development value. This paper is to explore the inevitability of its emergence and its relationship with the brand from the experience economic view further to explore the principles and areas of developing brand derivative products. And finally discussed the design principles of Brand Derivative Products from the perspective of experience , including in the product design stage, the stage of marketing and communication phase, how to use the knowledge of experience to make Brand Derivative Products design.