Immaterial display for interactive advertisements

摘要

, 2007 in Salzburg, Austria. Computer entertainment and games have become an integral part of our everyday lives. The challenge to design new forms of entertainment and developing methods on how to evaluate games towards users needs, is addressed by the various researchers, practitioners and developers whose work is published within these conference proceedings. The main goal of the ACE conference is to share the latest results and developments in design, development and evaluation of new forms of entertainment technology.