Potential Consumer Responses to RFID Product Item Tagging and Emergent Privacy Issues

摘要

Using the theories of procedural justice/fairness, expected utility, and literature on consumer privacy, this study uses the survey method to measure consumer willingness to purchase radio frequency identification (RFID)-tagged product items within the Canadian context. Procedural justice/fairness is operationalized using the implementation of the Personal Information Protection and Electronic Documents Act (PIPEDA) enacted in Canada on January 1, 2004.