Factors Affecting the Usage of Mobile Commerce using Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT)

摘要

Along with the development of the Internet, m-commerce become an alternative to shop online. This study aims to determine the factors that affect the user in using m-commerce to buy online using UTAUT (Unified Theory of Acceptance and Use of Technology) and TAM (Technology Acceptance Model). Constructs from the previous study are used such as performance expectancy, effort expectancy, social influence, and facilitating condition but also added perceived trust and perceived cost. Data obtained from 156 respondents were analyzed using PLS (Partial Least Squares). The analysis showed that performance expectancy, effort expectancy, social influence, and perceived trust significantly influences the use of m-commerce while facilitating condition and perceived cost have no significant effect on the use of m-commerce.