The Evaluation of the Alliance Systems Designed by“Enterprise Currencies” in Japan

摘要

Mileage points and electronic money are called “Enterprise currencies”. The totalrnmarket of mileage points issued in Japan in 2006 was 665 billion yen. As represented by thernmileage programs offered by the airlines and the point programs of home electronics retailers, etc.,rnthey have been launched to provide a means of directly returning a company’s advertising andrnsales costs to customers. In Japan, they have thrived with alliances centered on the airline, andrnmany alliances have composed of the open point issuers.rnWe have successfully evaluated some open types of representative “Enterprise currencies”rncompared to a closed type by systems engineering (SE) approach like Pugh’s Method. And wernproposed to design new types of future alliances based on product value chains, services and areasrnaccording to the customer behavioral processes or product life cycles. These future ones will havernbetter performance in the evaluation of SE than closed type.