The Effect of Personal Innovativeness on Mobile Payment to Behavioral Intentions Perceived Enjoyment as a Moderator

摘要

Recently, financial technology which becomes a hot issue utilizes into related development, especially for mobile payment. Thus, the study bases on UTAUT3, which seldom reviews before and modifies to become the research framework. In addition, the study investigates the personal innovativeness on behavioral intentions and perceived enjoyment as a moderator. The study proceeds pre-test of the questionnaire, and the Cronbach's α of performance expectance, effort expectancy, social influence, facilitating conditions, habit, personal innovativeness, perceived enjoyment, attitude toward using and behavior intentions are 0.85, 0.907, 0.599, 0.526, 0.718, 0.766, 0.880, 0.825, and 0.946 respectively. In short, it shows the questionnaire has the certain accurate and reliability.