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Digitalization and Visual Platform Build-up of Traditional Handicraft Culture in Jiangsu Province

机译:江苏传统手工艺文化数字化与可视化平台建设

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摘要

The new background of The Times puts forward new requirements and inspirations for Jiangsu traditional handicraft culture. In the background, gradual decline of traditional handicraft culture was depicted. It is based on the double attributes of visibility and invisibility of visual design, combining Jiangsu traditional handicraft culture inheritance with modern visual aesthetics. It analyzes some representative cases of traditional handicraft cultural brands in China, explores the ways and means of creating traditional handicraft brands in the new era. The inheritance and innovation of traditional handicrafts in Jiangsu need to take advantage of the emerging visual platform, strengthen the visibility of traditional handicraft culture, and enhance the emotional sustenance with the public. By creating brand image, it is demanded to design innovative products and expand new media propaganda to revive local handicraft culture in Jiangsu region. This will play a certain role in promoting the inheritance and international development of traditional handicraft culture in Jiangsu and even the whole country.
机译:《新时代》的新背景对江苏传统手工艺文化提出了新的要求和启示。在背景中,描绘了传统手工艺文化的逐渐衰落。它基于视觉设计的可见性和不可见性的双重属性,将江苏传统手工艺文化的传承与现代视觉美学相结合。分析了中国传统手工艺文化品牌的一些代表性案例,探讨了新时期传统手工艺品牌创建的方式方法。江苏传统手工艺的传承与创新需要利用新兴的视觉平台,增强传统手工艺文化的知名度,增强公众的情感寄托。通过树立品牌形象,需要设计创新产品并扩大新媒体宣传,以复兴江苏地区的当地手工艺文化。这将对促进江苏乃至全国传统手工艺文化的传承和国际发展起到一定的作用。

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