Electric vehicle business model innovation study from the perspective of the energy internet

摘要

The use of electric vehicles (EVs) has become an important part of efforts to limit vehicle emissions and improve environmental conditions by limiting air pollution. Many manufacturers of vehicles are exploring different ways to produce efficient EVs. As the EV industry expands and charging facilities are developed, enterprises that gain a sufficiently large market share will need the ability to analyze user data. A business model will be needed that optimizes the use of advertising, marketing, and big data to provide the most efficient EV business model. From the perspective of the Energy Internet, this paper analyzes the features of business model innovation in the value network of electric vehicles (EVs), discusses business models based on different value dominator, and provide a deep insight of EV business model from the vehicle-battery separation and vehicle operation pattern side. At last, this paper proposes ten types of EV business models in three categories, and provides advice focusing on business model innovation at different developmental stages of the EV industry.