Mixed-Style Print Advertising Combining Fashion Photography and Digital Illustrations: Examining the Print Advertising of Consumer Products in Taiwan

摘要

The results of this study indicate that the Art Nouveau style of print advertisements, which combine fashion photography with digital illustrations, is extremely effective in drawing the attention of consumers, inciting their interest, and stimulating their desires. The research methods rely on sample print advertisement images to analyze the factors that make up their visual designs. The AIDA model was used as a measurement tool to construct quantitative questionnaires to inquire into consumer preferences. These results can provide the advertising industry with a clear theoretical design analysis capable of serving as a reference standard in future print advertising design.