The Innovation and Sustainable Development of Media Industry in New Media Age

摘要

As a strategic and key industry being supported by state, media industry has great room for growth and significant meaning for sustainable development. The digitalization, networking and multimedia communication technology have a profound impact on the development of China's media industry. Entering the new media age has become the key word for Media Group to grow stronger. However, to truly realize the Sustainable Development Strategy, Innovation system has to be made, including the innovation of both concept and operation. Not only should media industry make breakthrough in the mode of transmission, but also expand to various media, such as network, audiovisual publishing, audio and video. In a word, media industry should have an international horizon and thinking, and take the road of innovation and sustainable development.