A BAYESIAN BELIEF NETWORK MODELING OF CUSTOMER BEHAVIOR ON APPAREL COORDINATION FOR FASHION RETAILING BUSINESS

摘要

An innovative approach is proposed to model customer behavior on apparel coordination using Bayesian belief network (BBN). The factors that pertain to apparel coordination are identified. Through capturing the knowledge of fashion designers and the survey data from the questionnaire, the BBN model for apparel coordination is developed and applied in decision support on apparel coordination for fashion retailing business. Two types of applications are presented for the proposed BBN model. The application results provide insights for fashion designers and retailers on how to grasping customer needs on apparel dressing.