Turning a Lean Business Model into a Successful Start-up in the Wearable Technology Sector: The Case of Clara Swiss Tech

摘要

In the last years the world witnessed a new start-up renaissance driven by the agility of customer-oriented lean business models. Lean start-ups have demonstrated the opportunity to overcome the entry barriers of markets consolidated by large companies. The most innovative aspect of the lean start-up approach compared to one adopted by traditional fashion companies is the focus on the building of a minimum viable product instead of relying on time consuming and unachievable business plans. In this paper the main lean start-up methodologies are presented through a case study of a Swiss start-up operating in the wearable technology field, CLARA Swiss Tech.