A PROPOSED MODEL OF THE EFFECTS OFORGANIZATIONAL CITIZENSHIP BEHAVIORON SUSTAINED INFORMATION TECHNOLOGYINNOVATIONS

摘要

Electronic business (e-business) presents several new opportunities and challenges to business organizationsthrough the expansion and enhancements of their markets. However, competing in global electronic markets(e-markets) has forced organizations to continually invest in information technology (IT). Although IT canprovide a competitive advantage, its edge is only temporary and lost as competitors adopt it. Therefore,success in e-business might be linked to an organization’s ability to continually innovate IT applications,especially those that leverage and exploit its information and knowledge. To effectively innovate, though, theorganization must foster good citizenship among its people and direct their activities toward building itsknowledge. This paper proposes that sustained IT innovation results from organizational citizenship behavior(OCB) and absorptive capacity, and absorptive capacity mediates the effects of OCB on IT innovation.