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INTELLIGENT REPUTATION TRACKING SYSTEM FOR ELECTRONIC MARKETPLACE

机译:电子市场智能声誉跟踪系统

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摘要

The transactions carried out over Internet are increasing rapidly. Different models of electronic marketplaces have been proposed and many are already operational. In these electronic market places sellers offer their products and services. The buyers can search these markets for products and services required. These electronic markets and exchanges provide opportunity for the sellers to reach global customers. In the same manner buyers can search Internet and find the best buying option. It also helps them to obtain the information about different products, services and prices. However electronic market place is virtual entity. The entities can be unknown and anonymous. In such an environment it is essential that any seller should have some idea about the reputation of anonymous entity. Usually internet sites collect online feedback from the customers and display the ratings. In the present paper we present the model of an electronic market place, which provides the intelligent rule based features for generating ratings of sellers. These ratings can be used by buyers to decide whether to enter into the transaction with any seller.
机译:通过Internet进行的交易正在迅速增长。已经提出了电子市场的不同模型,并且许多模型已经投入运营。在这些电子市场中,卖家提供他们的产品和服务。买家可以在这些市场中搜索所需的产品和服务。这些电子市场和交易所为卖方提供了接触全球客户的机会。买家可以用相同的方式搜索Internet并找到最佳的购买选择。它还帮助他们获得有关不同产品,服务和价格的信息。但是电子市场是虚拟实体。实体可以是未知的也可以是匿名的。在这种环境下,任何卖方都必须对匿名实体的声誉有所了解。通常,互联网站点从客户那里收集在线反馈并显示评级。在本文中,我们介绍了一个电子市场模型,该模型提供了基于智能规则的功能,用于生成卖家评分。买方可以使用这些评级来决定是否与任何卖方进行交易。

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