School districts across the country have been implementing school uniform policies in response to reported improvements by schools with existing uniform policies in academic achievement, self-esteem, behavior, and school safety. this case study explored students' per-spectives of chool uniforms as they related to self-esteem. Focus group intervies were conducted with middle school students in grades six through eight to explore students' opinions of school uniforms. Transcripts of the interviews were content analyzed, and themes that emerged resulted in the development of 11 questions that measured students' opinions toward uniforms. The questions comprised the Uniform Opinion (UO) and Branded Label Salience (BLS) measures. A questionnaire including the UO measure, BLS measure, nad coopersmith Self-Esteem Inventory (SEI) was adminisered to 235 middle-school students of diverse ethnicities in a New York City public school with a uniform policy that had been in place for two years.
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