The influence of liking to shop on hispanic and anglo consumers' retail patronage

摘要

This study examined the influence of ethnicity and liking to shop (yes or no) on retail patronage. Hispanic (n=231) and Anglo (n=129) women in a southwest state completed a mailed survey. ci-square analysis indicated Hispanic women liked to shop more than Anglos. Responses on a 7-point scale (range: 1=low to 7=high) to "in the past year, I pur-chased my own causal clothing at" measured purchase frequency at 12 retail outlets. Descriptive statistics and two-way AnOVAs analyzed retail patronage by ethnicity and liking to shop.