Measuring the visibility of the universities' scientific production using scientometric methods

摘要

Paper presents scientometry as a science and a fundamental instrument for determining the international value of an university as well as for the statistical evaluation of scientific research results. The impact of the research measurable through scientometric indicators is analyzed. Promoting the scientific production of universities through institutional digital repositories deals with the concept of scientific production of the university and the development of scientific research in information society. These concepts are approached through the prism of marketing methods and techniques. The digital repository is analyzed as a PRODUCT, destined for promoting, archieving and preserving scientific production.