Essential social attributes and Habit in fitness mobile applications usage to motivate a physical activity

摘要

This paper is presented the study of the social influence by using social features in fitness mobile applications and habit that persuades the working-aged people, in the context of continuous fitness mobile application usage to promote the physical activity. Our conceptual model consisted of Habit and Social Influence. The social features based on the Persuasive Technology (1) Normative Influence, (2) Social Comparison, (3) Competition, (4) Co-operation, and (5) Social Recognition were embedded in the Social Influence construct of UTAUT2 model. The questionnaires were an instrument for this study. The target group was 443 working-aged people who live in Thailand's central region. The results reveal that the factors significantly affecting Behavioral Intention toward Use Behavior are Normative Influence, Social Comparison, Competition, and Co-operation. Only the Social Recognition is insignificantly affecting Behavioral Intention to use fitness mobile applications. The Behavioral Intention and Habit also significantly support the Use Behavior. The social features in fitness mobile application should be developed to promote the physical activity.